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Created for national TV in the Netherlands 🇳🇱
The making of our first TV commercial
Discover how months of ideas, craft, sound, and teamwork came together to create Grassfeld’s first television and streaming commercial.
A 20-second story, three months in the making
What appears on screen for only a few seconds took months of preparation, creativity, and collaboration. This is the story of how we transformed Grassfeld’s world into a real physical set and brought our first television commercial to life.
From handcrafted props and stop-motion scenes to custom sound design and voice-over recording, every detail was created exclusively for Grassfeld!
More than a commercial
Behind the final film was a much larger production, involving dozens of people across design, film, animation, sound, and creative direction.
3 months
From ideation to production to the final film.
30+ people
Working together across multiple disciplines.
5 studio days
Dedicated to building and capturing every scene and sound.
13 hours a day
Spent preparing, lighting, filming, and audio.
Turning digital ideas into real objects
The familiar Grassfeld visual world had to move beyond the screen. App icons, illustrations, characters, and branded elements were recreated as physical objects that could exist together inside the commercial.
Preparing the physical props
Building each scene from the ground up
Adjusting the lighting for every new setup
From illustration to Mr. Piggy Banks
Piggy Banks was one of the first characters drawn for Grassfeld.
For the commercial, we transformed him from a static illustration into a physical character with movement, personality, and a world of his own.
Every small movement was carefully controlled to make Piggy feel expressive, playful, and alive on screen.
This was the first step in turning Mr. Piggy Banks into a much bigger part of Grassfeld’s world by giving him his own personality, movement, and story.
Each scene became its own small world
New props were handcrafted and added, objects were painted, lighting was adjusted, and every composition was carefully rebuilt before filming could begin.
Let’s go behind the camera
Watch the full behind-the-scenes film and discover how the sets, characters, movement, lighting, and people came together during the production.
Creating the sound of Grassfeld
The commercial was not only designed to look like Grassfeld. It also had to sound like Grassfeld. Together with a dedicated audio team, we created a complete sound identity for the brand, including the Grassfeld anthem, a recognizable logo sound, and custom audio connected to the brand’s visual language.
Grassfeld Anthem
A musical soundtrack created specifically for the Grassfeld brand.
Sound Logo
A short and recognizable sound that gives the Grassfeld logo its own tone of voice.
Brand Sound
Custom sound loop inspired by Grassfeld’s typography, colors, movement, and visual character.
The Final Sound
The complete audio mix brings together all the elements: the voice-over and the enhanced violin composition.
One commercial Dozens of contributors
The final film was made possible by a large group of people working across creative direction, design, illustration, animation, production, filming, lighting, sound, and voice recording.
30+ people
Working together across multiple disciplines.
The superstars behind the production
Grassfeld’s first television commercial was created through the work, talent, and dedication of everyone listed below.
Producer
Rob van Zandvoort
Director
Silas Nout
Art Director
Martin van der Molen
Creative Director & c/o Production
Lorenzo van Galen
Storyboard & Script
Silas Nout & Martin van der Molen
Chief Executive & c/o Production
Mo Radjab
Director of Photography
Renee Huwaë
Gaffer
Bram van der Giessen
1st AC/BTS
Clemens Overeem
2nd AC/BTS
Dirk Altena
3rd BTS & Edit
Joshua Nealon
Styling & 1st Talent
Lindsey Waagmeester
2nd Talent
Piggy Banks
Make-up Artist
Selena de Vries
Lighting
Team Licht
Camera EQ
Het Camerahuis
Colorist
Wietse van Bezooijen
VFX
Koen Berkhout
Executive Director
Willemijn van Hussen
Project Director
Reinout Lanting
Audio Strategy
Niels de Jong
Producer, Sound Design & Mixage
Erik Buschmann
Violin
Mo Radjab
Voice-over
Glenn de Randamie - MC Typhoon
Voice-over Recording
Didier de Ruyter
Mastering
Zeb Keessen
Voice-over Direction
Silas Nout, Martin van der Molen & Mo Radjab
1st Designer
Vita Martsishauskaite
2nd Designer
Andrew Hula
Creative Direction
Mo Radjab
Illustration
Iryna Tsoba
Storyboard
Anastasiia Solonynka
Animation
Dmytro Believantsev
Development
Anton Lukashchuk
CEO - Blaxtar Innovation Group
Kevin de Randamie
Management - MC Typhoon
Sharon de Randamie
CEO - Ré
Pim Roggeveen
Mo's Violin Teacher
Esther den Boer
ACM - Ster
Malou Dekkers
Sr. Agency Lead - Ad Alliance
Bernice Arler
CISO - Grassfeld
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