Created for national TV in the Netherlands 🇳🇱
The making of our first TV commercial
Discover how months of ideas, craft, sound, and teamwork came together to create Grassfeld’s first television and streaming commercial.
A 20-second story, three months in the making
What appears on screen for only a few seconds took months of preparation, creativity, and collaboration. This is the story of how we transformed Grassfeld’s world into a real physical set and brought our first television commercial to life.
Create detailed financial reports
Dream bigger together
Share budgets with loved ones
Track income and expenses
Connect accounts, organize transactions
Store your favorite loyalty cards
Store important documents
Get rid of your debts and loans
Ask your personal in-app assistant
Create detailed financial reports
Dream bigger together
Share budgets with loved ones
Track income and expenses
Connect accounts, organize transactions
Store your favorite loyalty cards
Store important documents
Get rid of your debts and loans
Ask your personal in-app assistant
From handcrafted props and stop-motion scenes to custom sound design and voice-over recording, every detail was created exclusively for Grassfeld!
More than a commercial
Behind the final film was a much larger production, involving dozens of people across design, film, animation, sound, and creative direction.
Stop guessing please
Let Grassfeld Intelligence guide you
Your numbers are telling you something that Grassfeld translates for you. No more manual math or random bank statements. Grassfeld’s AI analyzes your spending and shows exactly where your budget goes off track.
See how you’ve been spending over time
See how you’ve been spending over time
See how you’ve been spending over time
From illustration to Mr. Piggy Banks
Piggy Banks was one of the first characters drawn for Grassfeld.
For the commercial, we transformed him from a static illustration into a physical character with movement, personality, and a world of his own.
Every small movement was carefully controlled to make Piggy feel expressive, playful, and alive on screen.
This was the first step in turning Mr. Piggy Banks into a much bigger part of Grassfeld’s world by giving him his own.
Let’s go behind the camera
Watch the full behind-the-scenes film and discover how the sets, characters, movement, lighting, and people came together during the production.
Creating the sound of Grassfeld
The commercial was not only designed to look like Grassfeld. It also had to sound like Grassfeld. Together with a dedicated audio team, we created a complete sound identity for the brand, including the Grassfeld anthem, a recognizable logo sound, and custom audio connected to the brand’s visual language.
Grassfeld Anthem
A musical identity created specifically for the Grassfeld brand.
Grassfeld Anthem
A musical identity created specifically for the Grassfeld brand.
Brand Sounds
Custom sound elements inspired by Grassfeld’s typography, colours, movement, and visual character.
The Final Sound
The complete audio mix, bringing together all the elements, the voice-over and enhanced violin composition.
