For Grassfeld, the launch marks an important next step in the Netherlands. For the first time, the fintech company is visible to a broad audience with a national campaign. The commercial can be seen on channels including NPO 1, NPO 2, and NPO 3, as well as via streaming services such as Videoland, Disney+, and HBO Max. Grassfeld is also visible around sports, entertainment, and online video.
The campaign aims to introduce more people in the Netherlands to Grassfeld and the possibilities of the app. Users can, among other things, link bank accounts, automatically categorize transactions, manage budgets, set savings goals, and track their financial growth.
Twenty seconds, three months of work
Behind the commercial lies an intensive production process. Over three months were spent working on the twenty-second video. The sets were handmade, and stop-motion animation was chosen—a labor-intensive process. The sound was also created specifically for the campaign, and artist Typhoon was secured for the voice-over.
The full production process is well documented. In an extensive Behind the Scenes feature, you can see step-by-step how the commercial came together, from initial designs and miniature sets to animation and sound production.
More overview thanks to Grassfeld
The campaign highlights the impact Grassfeld can have. The app gives you more control over your finances and provides a better overview of your personal financial situation.
After your bank accounts are linked to the app, transactions are automatically categorized. This makes it clear where your money goes and how your income and expenses evolve over time. In addition, you can create and manage budgets and set savings goals.
One of the newest features is Grassfeld Intelligence, a financial AI assistant that uses the financial data within Grassfeld to answer questions about your financial situation. This makes it even easier to gain insight into what a financial choice means for you.
