On August 17, the commercial aired for the first time. From that moment on, Grassfeld was not only visible on our own channels, but also on television, streaming services, and online video platforms. What originally started as our first national campaign received an extended run following its successful launch.
Grassfeld on NPO 1, 2, and 3
A key part of the campaign was visibility on public broadcasting. The Grassfeld commercial was broadcast for months on NPO 1, NPO 2, and NPO 3. For the first time, this made us visible on television to an audience of millions.
In addition to NPO channels, Grassfeld was also visible in many other places: Videoland, HBO Max, SkyShowtime, Disney+, RTL, NLZIET, Rakuten TV, 24Kitchen, ESPN, Eurosport, Ziggo Sport, MTV, and XITE. Furthermore, OPEN Rotterdam, DPG Media, Fremantle, and We Are Era participated in the campaign. The Grassfeld commercial was also visible via RTL and on YouTube.
Three months of building for twenty seconds
Months of preparation preceded the campaign. Behind the twenty seconds that ultimately appeared on screen was a great deal of craftsmanship. There was a deliberate choice not to use AI-generated images or a fully digital production. The commercial consists of handmade sets and stop-motion animation.
A team of creatives, set builders, illustrators, animators, filmmakers, and sound designers worked together to build the miniature world of Grassfeld. The sound was also custom-made for the commercial, and artist Typhoon provided the voice-over. We captured the entire process in our Behind the Scenes.
More control over your finances with Grassfeld
Grassfeld helps users gain better oversight and control over their personal finances. By linking bank accounts, income and expenses are automatically analyzed and categorized. That way, you not only see where your money goes, but also identify patterns in your spending. Additionally, you can set budgets, track savings goals, and monitor your financial development over a longer period.
With Grassfeld Intelligence, the app goes a step further. This personal AI assistant uses your financial data to answer questions about your money matters. For example, how much room you have left this month for a major purchase, what welcoming a child means for your budget, or what a new car actually costs when factoring in fixed expenses. This way, Grassfeld not only brings financial information together, but also helps you better understand it.
