The campaign launched on August 17 and marked Grassfeld's first national visibility on television. The commercial appeared on channels including NPO 1, NPO 2, and NPO 3, as well as streaming services like Videoland, Disney+, and HBO Max. Due to strong initial results, the campaign is being extended.
First national campaign gets a follow-up
With this campaign, Grassfeld aims to introduce more people in the Netherlands to the app and the opportunities it offers to gain greater insight and control over their personal finances.
The national campaign represented an important step forward. Until recently, Grassfeld was mainly visible through online channels, but with the TV and streaming campaign, it reached a broader Dutch audience on a large scale for the first time. Now that the campaign has been extended, Grassfeld will remain visible around television programs, movies, series, sports, and online video in the coming period.
Twenty seconds worked on for months
The commercial itself was also a first for Grassfeld. For the twenty-second video, over three months were spent creating handmade sets and stop-motion animation. Virtually everything appearing on screen was physically crafted. The sounds were also specially recorded for the campaign, and artist Typhoon provided the voice-over.
The entire creation process was captured in an extensive Behind the Scenes feature, showing how the commercial evolved from initial designs to final animation and sound production.
