Grassfeld on NPO 1, NPO 2, and NPO 3
An important part of the campaign is its presence on the Dutch public broadcasting network. The Grassfeld commercial will be aired on NPO 1, NPO 2, and NPO 3, introducing Grassfeld to millions of people across the Netherlands.
In addition to the NPO channels, the campaign will also appear on Videoland, HBO Max, SkyShowtime, Disney+, RTL, NLZIET, Rakuten TV, 24Kitchen, ESPN, Eurosport, Ziggo Sport, MTV, and XITE. Grassfeld will also be featured through media partners including OPEN Rotterdam, DPG Media, Fremantle, and We Are Era, while RTL will extend the campaign’s reach through YouTube.
What is Grassfeld?
The campaign highlights how Grassfeld helps people take greater control of their personal finances. The app provides a complete overview of your financial life by allowing you to securely connect your bank accounts and automatically categorize transactions. This makes it easy to understand where your money goes and how your income and spending evolve over time.
Users can also create and manage budgets, helping them decide in advance how much they want to spend on groceries, dining out, or other spending categories. Savings goals make it simple to set money aside for important milestones, such as a holiday, a new car, or another major purchase.
With Grassfeld Analytics, users gain more in-depth insights into their income, expenses, and long-term financial patterns. Rather than only showing what is happening today, analytics helps users understand financial trends over time.
One of Grassfeld’s newest and most innovative features is Grassfeld Intelligence (GI). This personal financial AI assistant uses the financial information available within Grassfeld to answer questions about a user’s financial situation. It enables users to understand the possible impact of financial decisions more quickly, more clearly, and in a highly personalized way.
A new milestone for Grassfeld
Over the coming months, Grassfeld may appear during a program on NPO 1, while watching a series on Videoland or Disney+, during a live sports broadcast on ESPN or Eurosport, or while viewing online video content.
The campaign represents a significant step forward in Grassfeld’s growth and visibility while introducing millions of new people to a smarter way of managing their personal finances.
